’Eco bluffing’ isn’t a technical term - it’s a term we made up ourselves to describe the way that some products are wrongly described (in our view - you have the right to disagree!).

Some things that you might think are ‘eco’ just because they appear to offer good sustainable credentials may contain vast amounts of embodied energy (refer to the previous article). It would be inappropriate of us to name any specific products that perhaps contain far more embodied energy than any ‘eco’ product really should (in our view). It might even be illegal for us to mention specific products.

So we’d better not.

But we can probably get away with talking about generic products, like hybrid cars that might have covered more miles in their production than they ever will on the road. Or homes with a high amount of thermal mass (generally considered a good thing) but that are made using a large amount of concrete (generally considered a bad thing). You can probably think of a lot more things that fall under this category.

You need to know:

When it comes to building eco homes, we try to consider embodied energy as much as possible. This is why one of our preferred methods of construction is to use hemp, lime and timber.